Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Companies like Amazon Prime Video are also temporarily lowering bit rates -- a measure of how much data is being transferred -- to ease pressure on telecom network infrastructure.
Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.
There is a two-minute footage about Choksi in the series which allegedly shows him in a bad light and therefore, could affect the various proceedings against him in India.
Shah Rukh Khan's Red Chillies and Netflix have inked a long-term deal that will give the web streaming giant's more than 86 million viewers exclusive access to superstar's upcoming as well as past films.
All We Imagine as Light has been on several critics' best of the year lists, including Sight and Sound (Payal Kapadia appeared on the magazine's cover, perhaps a first for an Indian filmmaker), to The New York Times, Time and it is the number one film recommended by Barack Obama. The future certainly belongs to Payal Kapadia, asserts Aseem Chhabra.
From Vijay Devarakonda to Kung Fu Panda, Sukanya Verma lists everything you can watch on OTT this week.
'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new regulations.'
Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.
Baahubali: Before The Beginning will capture Sivagami's journey from rebellious and vengeful girl to wise and unequalled queen.
Holidays turn into horror, Bhansali brand of razzmatazz and tons more on OTT this week.
First phase of online video's growth is over. Netflix, Amazon developing new content ecosystem.
Non-fiction continues to grow with the most-watched unscripted show, Bigg Boss OTT S3 getting more than half the viewership that Panchayat (S3) got.
Aseem Chhabra picks his top 10 Indian films of 2024, which includes films that have had theatrical releases or are streaming on OTT.
'Imagine having a conversation with your parents, where you say, "I want to break up with someone because he's bad in bed".'
Netflix is offering a freebie of one month's free service.
'In the audience's mind there is no urgency to go see a film in the theatre.' 'If you pay for social media buzz it does not convert into bums on seats.'
Rohit Sharma believes the major turning point of the T20 World Cup final was Rishabh Pant taking a break to get taping done on his knee.
Dr Ashish Mishra, consultant interventional cardiologist, Wockhardt Hospitals, explains how smoking and alcohol can impair your heart health and lead to cardiac arrest.
The youngest Nobel Peace Prize winner who once took a bullet for campaigning for girls' education in Pakistan, was over the moon on Friday after completing her degree in Philosophy, Politics and Economics at Britain's prestigious Oxford University.
'Mental and physical health is very important as far as new mothers are concerned. You cannot ignore it.'
In India, the drug is not licensed for weight loss. but as anti-diabetic medication, warns Dr Chandrakant Lahariya.
Take a look at what the desi celebs wore to the fashion extravaganza.
A source close to the Censor Board says the issue of cinema on Punjab is no more a censorial concern. 'It is now seen as a matter of national security.'
Sector 36 goes for the gruesomeness and shock; watching it needs a tough heart or a quick averting of the eyes, warns Deepa Gahlot.
July has some interesting content on OTT, with quite a few original shows and movies premiering in the digital space.
'The jester's job, the joker's job, the fool's job is to make fun of people to make them seem beautiful.'
The stunning, sequinned ivory lehenga is creating headlines for all the right, warm-our-Indian-hearts reasons.
It was a hit and miss for some but each one of them revelled in the opportunity to showcase their talent.
A non-strategic investor like Poonawalla brings in not only capital but also creative freedom. Indian cinema needs more investors like him, reports Vanita Kohli Khandekar.
'Our analysis of success, like failure, is so reductive and so one dimensional that we don't look at the bigger picture.'
A spread of eclectic entertainment on OTT for you.
With the rains pouring down on us, August offers yet another reason to stay home!
'Out of some 540 films in my career, I can confidently say that this film is one of my best five.'
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
Divya Nair recommends that non-Vijay fans save their money and wait for GOAT to drop on Netflix instead. At least you can fast forward and get to the climax faster.
'I don't know whether it was the Sabarimala issue that made them reject my film.'
Fantasy and road trips rule OTT this week. Sukanya Verma gives you options to take your pick from.
It's not everyday that Bollywood gets to party with Hollywood biggies Anthony and Joe Russo.
Much of the discussion is happening at a "family level, not a corporate level". That means it is an Ambani or a Goenka in direct talks with Johar.
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